Vision/ Creativity: Our client the San Francisco Giants came to us for a unique item for their Bruce Lee “Tribute Night” Special Event. This was a huge event that brought the family of Bruce Lee and was also a charity event for the Bruce Lee Foundation. With the announcement of the upcoming bobblehead in Bruce Lee’s likeness, ticket sales increased so this bobblehead had to be unique and be first-rate!
Research and Planning: With the icon of Bruce Lee and the San Francisco Giants going with the fully custom bobblehead, the Roham International team had its hands full. With our knowledge and determination, we worked with our production team to create a bobblehead that both embodied the spirit of Bruce Lee and the Giants. Our idea was a “Spinning kick” bobblehead. At the time there were few that could accomplish this while making it look great. The Roham team was able to make it happen.
Implementation and Production: With the idea solid, the Roham team went about taking the images of Bruce Lee and the artwork from the Giants and created a 3d image of the proposed bobblehead. It came out to be 7” tall bobblehead with a spinning base to simulate the spinning kick! Stationed on Homeplate of the San Francisco Giants, it showed a great representation of both iconic brands. The bobblehead pre-production piece was so well received that the client approved it on the spot! There were also 400 “special edition” versions created with a sound chip that worked with the spinning kick. The custom box was also created for the final product and packed securely.
Supply Chain Management and Logistics: The Bruce Lee/ SF Giants bobblehead was manufactured in one of our factories overseas. The client asked for 70 bobbleheads to have expedited shipping for their “media blitz” for the event. We sent those ahead of the final order. Shipping for this project went first to our warehouse from the shipping container and was then sent to the client’s warehouse facility in San Francisco, CA.
Results and Final Product: The Bruce Lee “Year of the Dragon” Bobblehead for the San Francisco Giants consisted of over 11.000 packaged bobbleheads. The client was pleased with the results and the project was a success. In the end we were told that the “media blitz” set of bobbleheads helped spur ticket sales in which a portion went to for the Bruce Lee Foundation and raised over $30,000 to assist in scholarships and programs for the foundation.
Special note: The San Francisco Giants put out an amazing promotional video using SFG bobbleheads with the Bruce Lee bobblehead for the event. You can find it on the MLB’s You Tube Channel: https://www.youtube.com/watch?v=YLAP0cryTgg
